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"Brian is that truly rare breed of professional who is adept at blending many critical technical and leadership skills while maintaining a high degree of civility and humility under pressure. I have never worked with anyone who could so artfully present complex issues at any audience level while never losing focus on achieving the goal of the engagement. I would recommend Brian for any role that he is willing to undertake, and I can promise success in any such endeavor.” November 12, 2007

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« What are the Advantages of Working with an Ektron Partner? | Main | Tackling the Question of Content Migration »
Tuesday
Mar192013

What is Ektron’s Digital Experience Hub (DXH)?

DateTuesday, March 19, 2013 at 5:11PM

You’ve probably had this experience before: you visit Amazon.com and are greeted with a home page that makes product recommendations based on your previous purchase history. These recommendations may be fairly intelligent; for example, they may recommend children’s toys when it is my daughter’s birthday, but other recommendations at other times of the year. Perhaps you are offered a special financing deal or a coupon for 10% off if you buy today. What you are witnessing is a personalized selling experience, intelligently delivered based on data that Amazon knows about you. Amazon delivers this experience because it has proven time after time that the more it can tailor product offerings to your unique needs, the more likely you will “convert” – in this case, in the form of an online sale.

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AuthorBrian Browning | CommentPost a Comment | Reference1 Reference |

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