The term digital transformation means different things to different audiences, but a common understanding of the popular phrase may be: to leverage digital technologies in a way that allows a business or organization to fundamentally transform how it creates, markets, delivers and nurtures its customer base. Effective implementations of digital transformation strategies can create profound, and potentially highly disruptive, opportunities and as such, represent something of a holy grail for businesses to target. This leads to a natural question: how do companies achieve this transformation?